Category: Marketing

Five Top Tips for Creating Visibility for Your Payroll Firm

As of 2018, the North American payroll and human resources market boasted a $7 billion value. If you’re looking to get your piece of that incredibly profitable pie, you’ll need to boost your marketing game – especially if you’re among the growing number of entrepreneurs launching or looking to grow payroll firms. Not only are you competing against your similarly-sized … Continued

Four Low-Cost, High-Return Marketing Tips for Your Payroll Service Firm

Statista.com forecasts revenue of payroll service firms in the United States to reach $41.1 billion by 2020 – nearly double industry revenues of $25.7 billion in 2010. This growth suggests immense opportunity exists for the growing number of small and mid-sized payroll software and service firms throughout the United States. But make no mistake – there’s fierce competition for those … Continued

Why Conduct and Publish Research?

This week Apex HCM published our latest research, a two-part whitepaper on hiring in the payroll services industry along with a script and guide on how to interview salespeople.  This research project produced our most in depth whitepaper we’ve ever published, over 30 pages in length!   You might ask yourself, “Why the heck does Apex invest such time and resources … Continued

10 Fast-Growing Industries Payroll Firms Should Target in 2019

Looking to grow your payroll software and service firm in 2019? To help you develop a targeted approach to client recruitment, consider these 10 industries projecting significant job growth in 2019 and beyond: Construction – Residential and Commercial: Construction, remodeling and renovation of single-family homes grew nine-percent in 2018 and forecasters expect that growth to accelerate in 2019. Non-residential construction … Continued

5 Tips to Perfect Your Payroll Sales Emails

Email users worldwide will send and receive upward of 281 billion emails per day in 2018 – a figure expected to hit 333 billion per day in the next five years. With an ever growing array of social media communications technologies cropping up from all directions you may be thinking  the old fashioned sales email has gone the way of … Continued

“Reflections on PASBA Fall 2018 Conference” – Apex HCM President Marty Hamby

This week I attended the PASBA Conference (Professional Association of Small Business Accountants) in Las Vegas.  Apex HCM sponsored, exhibited and presented a session during the conference.  We also co-hosted a cocktail party with one of our HCM partners, Kotapay.  The room was packed and everyone had a great time.  I particularly enjoyed the opportunity to get out of my … Continued

How to Handle Negative Social Media

Last week, we published a blog post outlining details of the five top social media sites for payroll software and service bureaus and other B2B marketers. But a social media presence can be something of a double-edged sword. After all, while 71 percent of consumers who have positive experiences with a brand on social media are likely to recommend, those … Continued

Observations from the Apex HCM Selling Skills Summit

Apex HCM Selling Skills

Last week Apex held a first time event, the Selling Skills Summit, S3 for short.  I enjoyed the opportunity to spend two days with nearly 70 Apex clients.  Our clients found S3 to be of tremendous value toward improving their sales effectiveness.  I similarly found S3 to be an insightful networking and feedback event.  Specially, I gained greater insight to … Continued

Payroll Service Bureaus Biggest Marketing Challenge!

Payroll Service Marketing

Hubspot, a leading marketing technology company, recently conducted a survey of over 1,000 small and medium size businesses about their marketing challenges. Far and away businesses reported lead generation as their top priority.  Of ten different marketing priorities, 63% selected lead generation.  Interestingly, at Apex we hear similar feedback from our payroll service bureau clients. Apex serves over 300 payroll … Continued

Why I Never Regret Attending Conferences

Attending Conferences

Last week, a colleague at Apex HCM emailed me information about two upcoming conferences: the Selling Skills Summit: S3, July 19-20 and the Apex annual users’ conference, Align 2018, September 20-21. The invitations got me thinking about the dozens of conferences I have attended over the years. Despite the expenses, wearying travel days, and time away from my company and … Continued