Category: Lead Generation

Five Critical Factors in Payroll Startups

The payroll and human resources market value surpassed $7 billion in North America alone in 2018 and is expected to hit $41.6 billion globally by 2026, according to a recent report by Transparency Market Research. In fact, some 80 percent of enterprises plan to purchase or upgrade their talent management solutions over the next few years. These figures add up … Continued

10 Fast-Growing Industries Payroll Firms Should Target in 2019

Looking to grow your payroll software and service firm in 2019? To help you develop a targeted approach to client recruitment, consider these 10 industries projecting significant job growth in 2019 and beyond: Construction – Residential and Commercial: Construction, remodeling and renovation of single-family homes grew nine-percent in 2018 and forecasters expect that growth to accelerate in 2019. Non-residential construction … Continued

5 Tips to Perfect Your Payroll Sales Emails

Email users worldwide will send and receive upward of 281 billion emails per day in 2018 – a figure expected to hit 333 billion per day in the next five years. With an ever growing array of social media communications technologies cropping up from all directions you may be thinking  the old fashioned sales email has gone the way of … Continued

“Reflections on PASBA Fall 2018 Conference” – Apex HCM President Marty Hamby

This week I attended the PASBA Conference (Professional Association of Small Business Accountants) in Las Vegas.  Apex HCM sponsored, exhibited and presented a session during the conference.  We also co-hosted a cocktail party with one of our HCM partners, Kotapay.  The room was packed and everyone had a great time.  I particularly enjoyed the opportunity to get out of my … Continued

White Paper – New Revenue Engine

This week Apex published our latest white paper entitled, “The New Revenue Engine for Payroll Service Bureaus.”  This research paper explores the rapidly growing trend of traditional payroll service bureaus shifting to a broader revenue model of providing new technology and human capital management (HCM) services. While I am proud of our research, I must say that I am more proud … Continued

Cold Calling: 5 Stats and 5 Tips for Your Payroll Software & Service Sales Reps

Cold Calling Tips

Few phrases strike fear and loathing in the hearts of sales reps more  than “cold calling”. In fact, more than 40% of salespeople consider prospecting – particularly via cold-calling – the most challenging part of their work. And with good reason. Consider these statistics:   Reaching a prospects requires 8 to 18 cold call attempts. 80% of sales require five … Continued

Not Your Father’s Users’ Conference

Apex Align 2018

One key to success, business or personal, is listening. Listen to what your wife tells you for sure. Also, listen to your kids, your employees and your clients. Within all that feedback you will figure out what needs to be done. Next month, Sept 21-22, Apex hosts our annual users’ conference. Before constructing this year’s event we did a lot … Continued

Observations from the Apex HCM Selling Skills Summit

Apex HCM Selling Skills

Last week Apex held a first time event, the Selling Skills Summit, S3 for short.  I enjoyed the opportunity to spend two days with nearly 70 Apex clients.  Our clients found S3 to be of tremendous value toward improving their sales effectiveness.  I similarly found S3 to be an insightful networking and feedback event.  Specially, I gained greater insight to … Continued

Why I Never Regret Attending Conferences

Attending Conferences

Last week, a colleague at Apex HCM emailed me information about two upcoming conferences: the Selling Skills Summit: S3, July 19-20 and the Apex annual users’ conference, Align 2018, September 20-21. The invitations got me thinking about the dozens of conferences I have attended over the years. Despite the expenses, wearying travel days, and time away from my company and … Continued

How New Software Boosted Growth for a Payroll Service Bureau

Much has changed in the payroll services business since the founding of Taunton, MA based One Check HCM in 1996. Payroll providers are now providing human capital management services via software to streamline processes for recruiting, onboarding, ACA, and many other human resources activities. Today’s savviest employees demand mobile access and self-service portals where they can set up profiles, change … Continued